The 鈥済ood old hockey game,鈥� means much more than the thrill of heading down to the local arena and seeing some great action on the ice.
For , the game is a big part of the community and the people it serves. That鈥檚 why the company is a significant supporter of the Yorkton Terriers and named sponsor of the community arena.
鈥淭he Terriers are a big community attraction, the biggest for sports in Yorkton. It brings families to the community from all over Canada, and it鈥檚 a great way to introduce younger children to hockey,鈥� says Jason Farrell, Westland鈥檚 General Manager in Yorkton.
Previously, Farrell Agencies supported the team for many years, and Westland Insurance, which acquired Farrell in 2019, continues that tradition.
While involvement in sponsoring local hockey helps support the many businesses in Yorkton, Farrell says the community also benefits from the team鈥檚 presence in many other ways.
鈥淭he team makes a concerted effort to have their players out in the community volunteering and other community-related PR initiatives,鈥� Farrell says.
鈥淭hey are visible in Yorkton, and it shows how important it is to the team that they are giving back to the community that supports them.鈥�
Unfortunately, current COVID-19 pandemic health restrictions have put those community interactions on hold, but the team remains ready to lace up their skates and represent Yorkton when they get the chance.
鈥淚t鈥檚 been frustrating with all the protocols we put in place to get the season started just to get shut down,鈥� says Dylan Johnson, the Terriers鈥� marketing and public relations manager. 鈥淲e are hoping to still be able to play a very shortened season once the government gives us the green light, but until then, it鈥檚 been a waiting game.鈥�
Still, the team is thankful for the support it gets from fans, and Westland for keeping hockey front and centre.
鈥淭he support from Westland Insurance and the community towards the Terriers means more than words can describe,鈥� Johnson says. 鈥淭he Terriers rely on community support as we are a community-owned team.
The support we get from Westland Insurance, and others gives us a chance to have a team here in Yorkton that residents can cheer for and be proud of.鈥�
鈥淎ll the players know that without the community support, there would be no team.鈥�
For more information about Westland Insurance and its commitment to the communities it serves, visit聽.
