Federated Co-operative Limited (FCL) is following up the success of 2010's Fantuz Flakes with the launch of a new limited edition cereal: Darian's Darios. Darian's Darios hit shelves on July 1, as part of FCL's sponsorship of the Saskatchewan Roughriders and are now available at the Weyburn Co-op Food Store.
"The Children's Hospital Foundation of Saskatchewan truly appreciates the continuing support provided by Saskatchewan Co-ops and the Saskatchewan Roughriders organization," said Brynn Boback-Lane, President and CEO of the Foundation. "We are honoured to have Darian Durant involved in this year's initiative, and are thankful to receive a potion of the proceeds from the sale of Darian's Darios."
Back-to-back Grey Cup appearances were possible in no small part through the leadership and talent of Roughrider quarterback Darian Durant.
"It's a tremendous honour to be a part of this initiative, and part of the positive things going on in Saskatchewan," said Darian. "I'm thankful to Saskatchewan Co-ops and everyone involved for the opportunity to help out an organization like the Children's Hospital Foundation."
Darian's Darios is a unique, limited edition product that is available exclusively at Co-op food stores in Western Canada. A portion of the proceeds from each box sold will be donated to the Children's Hospital Foundation of Saskatchewan. Quantities are limited and available only while supplies last.
Last year, similar products offered as part of the FCL's sponsorship of the Roughriders' centennial raised over $20,000 for the Foundation.
