The Canadian International Grains Institute (Cigi) and Cereals Canada are moving forward towards an amalgamated organization.聽This is a positive development. If one were to have started with a blank page in designing how the cereal grains sector was to be represented, there wouldn't have been two separate organizations in the begining.聽But that is not how the sector had developed. Moving operations into a single organization under the direction of a single board of directors is part of the ongoing evolution of the industry.聽
For the last 40 plus years, Cigi has built a reputation internationally for technical and functional quality analysis and support. Cigi has effectively helped to develop markets for Canadian wheat through training and information sessions with customers, held both in Canada and in-market. In addition to these roles, the international brand and relationships that Cigi has established will all continue under the amalgamated organization.聽
Cereals Canada grew out of the change in marketing for Canadian wheat and barley. The organization is designed to be the national umbrella for the cereal grain value chain, addressing policy issues both in Canada, internationally tackling an increasing number of market access issues and providing a bridge between customers of Canadian cereal grains and Canadian farmers, exporters and the research community. These functions are complementary to the work that Cigi has been carrying out.聽
Collaboration between Cereals Canada and Cigi started long before discussions began on unifying the two organizations.聽The cohesive Canadian voice provided through the annual New Crop Missions is one example of the benefits of collaboration.聽Working together has also benefited the industry as a whole, which is one of the key advantages of this amalgamation. The coordinated approach to outreach from Canada that has resulted from our informal collaboration will be cemented in place under a single roof.聽
Throughout the discussions on amalgamation, which have taken place over the past three years, the directors of the two organizations have been guided by a key question 鈥淲hat is in the best interest of the Canadian industry going forward?鈥� This has not been about protecting the turf of either of the two organizations, but looking for a renewed governance model that will more efficiently and effectively deliver the services the industry needs around market development, policy, market access, research and communication. A coordinated value chain approach is becoming more and more important as the world enters into a new age of protectionism and trade barriers.聽Canadian farmers, exporters and processors also face growing competition from emerging exporters, like the rising competition from the Black Sea countries.
While finances have not been the primary driver of change, the amalgamation will also see cost savings.聽For example, all of the members of Cigi are also members of Cereals Canada. Also, moving to a single board of directors will reduce travel and meeting costs. Having leadership, administration and overhead under one organization will result in more cost savings.
