Don Cherry's doing it in a way that only Don Cherry (thank goodness) can pull off. Dave Thomas says you can do it with a toque. And the Vice-Admiral of the Canadian Navy salutes everyone who's about to do it.
On June 19, the Friday before Father's Day, they're taking part in Wear Plaid for Dad.
This new nation-wide initiative by Prostate Cancer Canada is both a celebration of dads and a call to action.
The premise is simple: challenge your office or team to start a campaign at www.wearplaidfordad.ca. Set a goal and start fundraising. Host fun challenges at work - pin your baby photos on the staff room bulletin board and see if co-workers can guess who's who; host a bake sale or a pub night -, let your friends and family know you're involved and ask them to donate. Encourage your boss to buy you all a pizza lunch if you reach your target by Father's Day or, better yet, match the funds that you raise.
Then, on June 19, wear plaid. Plaid shirts, plaid ties, plaid dresses, plaid socks - it's a chance to reveal your inner squareness.
Here are a few other ideas:
• make a donation to your team's campaign in honour or memory of your dad.
• make a donation as your Father's Day gift; send Dad a link so he knows that you're showin' the love and care about his health.
• donate $8 in recognition of the one in eight men who will be diagnosed with prostate cancer.
• donate the equivalent amount of your dad's age.
If your office isn't involved, that doesn't have to stop you. You can pledge to wear plaid on the website or you can go to www.prostatecancer.ca/doitfordad to start your own personal crowdfunding campaign. The donations go directly to Prostate Cancer Canada and your donors will be emailed a tax receipt.