Sorry beef lovers. Beef prices will likely remain high until mid to late 2025, possibly even longer. Droughts in North America have forced many cattle producers to reduce their herds, resulting in tighter supplies.
Higher food costs, elevated interest rates – crucial for the capital-intensive cattle industry – and downsizing herds have collectively pushed prices to record levels. As many producers exit the industry, the reduction in supply exacerbates the situation. For cattle producers, these high prices are welcome, but the story is quite different for consumers.
Beef has been a major driver of food inflation in recent months, outpacing general inflation. According to Statistics Canada, the price of beef stewing cuts has increased by 19 per cent in the last year, while beef rib cuts surged by 26 per cent. Even ground beef, often considered the most affordable beef option, has seen a 15 per cent hike in price over the past year.
These price increases build upon multiple price hikes in recent years. Given current trends, farmgate beef prices could continue climbing until mid-2025, breaking new records and prolonging the upward pressure on retail prices.
Unless you have a direct connection with a rancher or luck into some exceptional deals, you should prepare to pay significantly more for your beef purchases. Within the broader meat category, beef isn’t the only protein facing challenges – pork and chicken prices are also on the rise. The hog market has experienced similar upward pressure, which could lead to more expensive pork chops, ham, and bacon.
The situation is no different in the United States. A pound of ground beef is now at $5.67, a record high and an increase of 43 per cent since January 2021. Beef, long considered a luxury protein, is now facing price points that could severely dampen demand for an extended period. While meat sales as a category fell three per cent in the latest quarter, according to NielsenIQ, the paradox is that American consumers are still purchasing beef, albeit at a steep cost.
We’ve seen this before. In 2015, beef prices at retail surged nearly 30 per cent within a few weeks, driven by drought-induced cattle sell-offs.
Consumers retreated from the beef category, and sales never fully recovered. The current situation, however, could be even worse. As of July 1, 2024, Canada’s cattle herd was the smallest since 1987, despite the country now having 15 million more people. The U.S. is experiencing an even more pronounced decline, with the smallest cattle inventory since 1951.
At some point, producers may attempt to rebuild their herds to take advantage of high prices, but this won’t happen overnight. Economic uncertainty, including fluctuating interest rates and the U.S. presidential election, may cause the industry to delay any significant expansion.
Consumers should expect to see elevated beef prices through 2025 and into 2026. This trend is likely to hold, whether it’s BBQ season or not. The beef industry faces a tough challenge in maintaining consumer interest amidst these high prices. Back in 2015, the price surge led to the closure of many butcher shops as consumers adopted more frugal approaches to buying animal protein.
As history has shown, when prices spook consumers, new habits form. This shift could have long-lasting consequences for sectors like beef, which are key to North America’s agricultural economy. Keeping consumers engaged in the face of these price pressures will be a challenge, one that the industry must tackle head-on.
Dr. Sylvain Charlebois, a Canadian professor and researcher specializing in food distribution and policy, is a senior director of the Agri-Food Analytics Lab at Dalhousie University and co-host of The Food Professor Podcast. He is frequently cited in the media for his insights on food prices, agricultural trends, and the global food supply chain.
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