Greetings from sunny Düsseldorf. I'm here to keynote about AI at . I'm looking forward to an extraordinary conference with my friends at the DFL, D.SPORTS, and Spielmacher.
While I was on the plane, I re-watched a video I downloaded a few months ago: "" It's a "how-to" video that uses a very clever Excel spreadsheet to walk through how large language models (LLMs) work. If you've been wondering exactly how an LLM takes your prompt and predicts what's next, this will be 10 minutes well spent.
This may be just a bit too geeky; if it is, let me know. I'm putting the finishing touches on my AI for Brand Marketers Playbook, and I would truly appreciate your feedback about just how deep to go.
As always, your thoughts and comments are both welcome and encouraged. Just reply to this email. -s
ABOUT SHELLY PALMER
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named he covers tech and business for , is a regular commentator on CNN and writes a popular . He's a , and the creator of the popular, free online course, . Follow or visit .
