Greetings from Terminal 8 at JFK. I'm heading to Scottsdale to do a keynote and workshop about AI tools for customer service. Synthetic voices are the new new thing - but responsive real time scripting is next level.
In the news: Meta has launched Movie Gen, a new AI-powered video creation tool for small businesses. Movie Gen allows users to generate video content from prompts, edit existing videos, and add synchronized sound effects and music. It will not be available for open developer use but is intended for collaboration with the entertainment industry and content creators.
The big win for businesses is lower production costs – not only direct reduction of non-working media budgets, but also a significant decrease in the workflow timelines and an even more significant reduction in the number of people who will have to be involved.
Movie Gen joins other AI video generation tools such as OpenAI's Sora, Google's Lumiere, Runway Gen-2, Stability AI's Stable Video Diffusion, Pika Labs, and Nvidia's Vid2Vid, but it is purpose built to help users quickly create video ads suitable for Facebook and Instagram.
The value of generative AI video tools is clear. The only question is, "When will one of these tools suit your needs." For many, the answer will be Meta's Movie Gen. And, remember, today is the worst these tools will ever be. They will all improve exponentially. As always your thoughts and comments are both welcome and encouraged. Just reply to this email. -s
P.S. CES 2025 (Las Vegas, January 7-10, 2025) is just around the corner. We're planning all kinds of good stuff: Executive Briefings and Floor Tours, the Shelly Palmer Innovation Series Breakfast, and four days of exceptional programming.
ABOUT SHELLY PALMER
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named he covers tech and business for , is a regular commentator on CNN and writes a popular . He's a , and the creator of the popular, free online course, . Follow or visit .
