It’s not unusual for me to walk into a client meeting and be handed a spreadsheet packed with hundreds of potential AI use cases.
Some are tactical: “Can we use AI to tag videos faster?” Others are strategic: “Can we personalize every touchpoint in the customer journey?” A few are experimental: “Can we clone our CEO’s voice for investor calls?”
What these wishlists often lack is technical grounding. Without input from someone who truly understands AI, it’s unlikely anyone has thought deeply about which models are appropriate, how the data will be accessed, how outcomes will be measured, or what risks might be introduced.
This is where AI governance comes in. . -s
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named he covers tech and business for , is a regular commentator on CNN and writes a popular . He's a , and the creator of the popular, free online course, . Follow or visit .
