Greetings from Milwaukee. As you know, Apple has been very quiet about its AI plans, but a new paper entitled "" may shed some light on how our friends from Cupertino are thinking.
Unlike Microsoft and Google, who have focused on cloud-based AI services, Apple's initiative, unsurprisingly, is to embed advanced AI directly into its smartphones. As one can imagine, an LLM in your pocket might be a good strategy to reverse the recent decline in smartphone sales.
Running AI models locally on devices promises faster response times and offline functionality, and it might also address key privacy and security concerns.
The industry is responding to this shift. Qualcomm's CEO Cristiano Amon suggests that AI integration in smartphones could create a new user experience and potentially revive the smartphone market. Forecasts indicate more than 100 million AI-focused smartphones could be shipped in 2024.
The only question is when. Will we see a Siri front end to an LLM in the next iPhone? Will it be part of iOS 18? Time will tell.
As always your thoughts and comments are both welcome and encouraged. Just reply to this email. -s
ABOUT SHELLY PALMER
Shelly Palmer is the Professor of Advanced Media in Residence at Syracuse University’s S.I. Newhouse School of Public Communications and CEO of The Palmer Group, a consulting practice that helps Fortune 500 companies with technology, media and marketing. Named he covers tech and business for , is a regular commentator on CNN and writes a popular . He's a , and the creator of the popular, free online course, . Follow or visit .
