Heartfelt thanks to the many businesses who have continued to communicate with their clients through our newspaper and website. Even more heartfelt thanks go to the dozens of readers who have made a direct financial contribution over the past few days.
Every advertisement and donation helps us not only from an operating cost perspective, but it also sends us a very direct message that what we do matters, and you are prepared to support our efforts. We remain 100% committed to keep our community updated on all the local initiatives to help our front line workers, seniors and other heroic acts of selflessness, and especially how the Covid-19 pandemic is affecting us all locally and regionally.
Today, we here at The Outlook are facing unprecedented challenges, as you all are. We have taken drastic efforts to curtail our expenses and all of our staff have taken part in one way or the other.
Our operations have been supported primarily by the local and regional businesses that have been advertising to our audience for over 110 years. That model is terrifically challenged in today鈥檚 world. Nearly 50% of ALL advertising in Canada now goes to the duopoly of Facebook and Google. We, as an industry are challenged to keep Canadian journalists employed and doing their jobs, telling your stories and providing the facts that you rely on us for.
Community Newsmedia organizations like ours, are the glue that binds us together as a community. Our content truly reflects the community that we serve.
We have now implemented an online donation mechanism on our website, https://support.theoutlook.ca, to make it easy for our supporters, readers and community members to support us with direct contributions. Your contribution will be put toward ensuring our ability to continue to serve Outlook and the surrounding area. Please consider the value that we add to your community and your own enjoyment of life here. We will continue to tell compelling stories about your community and the incredible people that make this area so special.
You will find a direct link to our donation page here: https://support.theoutlook.ca.聽 If you prefer to drop a cheque in the mail or would like to discuss your contribution directly with me, please do. I鈥檓 at [email protected].
Finally, I want to finish by thanking you all for reading our stories in print and online. It is through our strong audience engagement that we create value for our advertisers and sponsors. However in today鈥檚 world we all need to do more to ensure that news continues to be available, reliable and truthful. Please do what you can.
Sincerely,
Delwyn Luedtke
Publisher
The Outlook
