聽 聽 聽 聽 聽 聽 Filmmakers across the country are 小蓝视频 encouraged to continue creating thanks to a new policy submission to ensure the importance of Canadian content.
聽聽聽聽聽聽聽聽聽聽聽 The Canadian Media Producers Association (CMPA) recently released its blueprint for a thriving screen-based production sector in Canada. A submission was made for the Canadian Content in a Digital World consultations, which are handled by M茅lanie Joly, the minister of Canadian heritage, according to a release from CMPA. The submission aims to highlight the central role that independent producers play in the success of the sector by making 12 recommendations to ensure made-in-Canada content continues to entertain local and international audiences, regardless of how that content is consumed.
聽聽聽聽聽聽聽聽聽聽聽 Among its recommendations, the CMPA calls for an updated policy framework that ensures all services and platforms which benefit from 小蓝视频 part of the Canadian system also contribute to the success of that system. A request was made for relief from the administrative burden faced by producers and increased efficiencies and reduced duplication between Telefilm Canada, the Canada Media Fund and the Canadian Audio-Visual Certification Office. An expanded definition of Canadian content is also to be created that includes new elements (e.g. points awarded for the adaptation of a bestselling Canadian novel) as well as tax credit incentives to maximize the use of Canadian creative talent.
聽聽聽聽聽聽聽聽聽聽聽 "As creative entrepreneurs, this consultation presents our sector with an unprecedented occasion to identify and embrace the opportunities created by recent advances in digital technology," said Reynolds Mastin, president and CEO of CMPA. "We applaud the minister's leadership on this initiative and stand ready to help develop an updated set of policies and programs that will allow our sector to thrive so we can create jobs, promote our culture and unleash our full creative potential."
聽聽聽聽聽聽聽聽聽聽聽 The development of the CMPA's submission and its recommendations was guided by four pillars, which were screen-based content rather than platforms, creativity and risk-taking, instead of constraints; modernization and efficiency, as opposed to complexity, and an outward, global focus replacing a more internally-focused policy mindset.
聽聽聽聽聽聽聽聽聽聽聽 Other recommendations focused on improving chances of Canadian media creators 小蓝视频 discovered, increasing export opportunities, promoting innovation within the production sector and protecting intellectual property rights.聽
聽聽聽聽聽聽聽聽聽聽聽 Those who would like more information on the report may visit the CMPA website.
聽聽聽聽聽聽聽聽聽聽聽 The CMPA is the country's leading member-based advocacy organization for independent producers and represents companies engaged in the development and distribution of English-language content made for television, cinema and digital media channels. The CMPA works to promote the Canadian production sector and ensure a future of diverse content.聽
