In our highly competitive world, advertising can make or break a business, including small ones.
Even the best products and services won't sell if clients don't know that they exist and where they can find them.
Fortunately, there are a multitude of ways in which businesses and self-employed workers can promote their goods or services.
The most important thing is to get your name and message out to potential clients. One of the easiest, most reliable and affordable methods is through a website. Even the smallest business with the most limited budget can take advantage of this type of advertising. All you need is a computer, Internet access and a way of checking your e-mail on a frequent basis.
Public relations, breakfast meetings, participating in your local chamber of commerce and joining a business exchange group are all great ways of promoting your business. If your business offers a service, becoming a member of a business association can be a great source of business information and potential clients.
And don't overlook the power of advertising in your local neighbourhood or regional newspaper. This type of promotion is a great way of letting others know that you are open and ready for business.
